Cause-related marketing

According to a 2001 study by Cavill & Co, a company’s association with a cause is increasingly influencing consumer’s purchasing decisions:

  • 77% of consumers would prefer to buy a product that supports a cause
  • 54% of consumers would switch brands
  • 56% would switch retailers

We aim to work with organisations that not only share our mission but also our core values and ethics. Through cause related marketing you demonstrate to your customers your commitment to defeating cancer.

To register your organisation's interest please click here.


Contact our Corporate Partnerships Coordinator on:
T: 02 8063 4100
E: info@cancer.org.au

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